EL TESORO Packaging

A series of packaging concepts for tequila El Tesoro. Working with both folding and rigid structures I was able to bring in some of their textures and finishes elevating the product while keeping it true to its origins.

CONCEPT DESIGN ⋅ PACKAGING ⋅ COLOR ⋅ GRAPHIC DESIGN ⋅ PRODUCT VISUALIZATION

Client: Beam Suntory
Role: Design Lead

MATERIALS & FINISHES MOODBOARD

Material, Color & Textures Moodboard

CONCEPTS

Embossed kraft paper tube + Foil sticker to secure lid + Tissue paper with natural cord and foil sticker to wrap bottle

VAT dyed folding carton with aperture + blind embossed pattern + foil stamped logo

VAT dyed folding carton + blind embossed pattern + foil stamped logo

Rigid carton with uncoated vellum wrapping, blind embossed logo and stamped foiled gold details

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