FER | The Weekend Bag

This backpack was designed with the suburbanite in mind. Someone who lives near a big city and likes to go for a visit during the weekends. She’ll spend the day in the park or a museum, meeting friends for dinner or just running errands during her free time. To avoid traffic she likes to take public transportation, saving her some extra hassle.

MARKET SURVEY ⋅ CONCEPTUAL DESIGN ⋅ FORM DEVELOPMENT ⋅ HAND SKETCHING (ANALOG & DIGITAL) ⋅ SKETCH MODELING ⋅ PATTERN MAKING ⋅SEWING

ADOBE ILLUSTRATOR ⋅ ADOBE PHOTOSHOP

COMPETITIVE ANALYSIS | Summary

COMPETITIVE ANALYSIS | Mass Market

COMPETITIVE ANALYSIS | Mid Tier Market

COMPETITIVE ANALYSIS | Specialty Stores

CUSTOMER PROFILE | Target Market

Focusing on women between the ages of 25 and 45, professionally active who live in the suburbs near a big city. She’s married and has on to two small children, not older than 12 years old. She commutes to work by car and picks up her kids at school for sports practice or cultural activities. During the weekends likes to go to the city to visit museums and eat out with her family or for drinks with friends with her husband. Likes to exercise, go to the gym and be outdoors.

INSPIRATION | Form, Proportion & Relationships

COLOR | Adjacencies & Palette

PROCESS | Design Development

Ten design concepts were developed looking into storage space, collapsable compartments and variety of carrying possibilities. These were presented to fellow classmates who voted in order to select the concept we would be developing further.

PROCESS | Selected Concept

PROCESS | Prototyping

PROCESS | Techpack

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